Each time a Balmer drops a balm on a Balmee a story-bit is created. Story-bits can be as informative, creative, and entertaining as the Balmee chooses.
During the Checkout process the Balmer provides a a few choice words to describe himself or herself and a few choice words describing their Balmee. The Balmer explains why they are dropping this balm on their Balmee. And, finally the Balmer chooses which of this StoryNet's causes he/she is supporting, and why this cause is being supported with this particular balm drop. All these pieces of information make up the story-bit of a single connection between one Balmer and one Balmee.